Brand and marketing lead of the launch of BTN BikeShare. It became the most successful bike rental scheme outside of London and winner of the ‘Green Project of The Year’ award within its launch year.

• Worked with PR agency to create launch events. Project managed a Brighton Pride publicity launch, with performers, celebrity guests, materials and marketing. 

• Worked with designers, web developers and videographers to create launch content

• Created and branded the scheme, directing all marketing and creating the physical signage

• Copywriting, marketing strategy, social media and led new projects such as Rider Rewards and Rider Experiences

In its first month, BTN BikeShare saw over 9,000 registrations making it the most successful opening month of any Hourbike scheme.

Manager of BTN BikeShare Activation - Brighton Pride