The UK’s first zero plastic alternative to bottled water

“We are delighted to be pioneering the UK’s first zero-plastic water cans.” – Natural History Museum

Brand and marketing lead on the launch campaign of the UK’s first zero plastic alternative to bottled water.

• Buying packed water is ridiculous as a concept in general isn’t it 🤦🏼‍♀️ but unfortunately still needed for certain situations (e.g when consumers forget refillable solutions, contingency water for event or emergencies) and aluminium is infinitely recyclable, cans are also often made of 70% recycled material. This is far better than the use of plastic, as we all know there are a lot of scary stats about plastic water companies and their damage. I always choose refillable but if there isn't option, cans over bottles every time, especially one that also provides clean drinking water to people in need.

• Applied and won the following awards for the brand: UK’s Best Sustainable Beverage Brand (2019/2020), Best CSR & Sustainability Initiative 2019, Most Pioneering Ethical Beverage and received the Eco-Excellence Award for Biodegradable Packaging.

• Managed the press and launch with key partners (e.g. Glastonbury Festival, Greenpeace, The Natural History Museum, The Brit Awards, Mercury Prize, Big Brother and more).

• Product design, strategy, PR, website creation, content creation, social media management and e-commerce.

• Launching an influencer strategy with features from Niall Horan, Pixie Geldof, Example, Gina Martin, Mob Kitchen, etc.

• Produced a collaboration event with We Are Project Zero, Carnaby Street and Sky. Featured in the Daily Mail.

• Provided thousands of people with clean water via charity partner Drop4Drop.