Senior marketing leader and industry speaker with 13+ years of B2B and B2C experience delivering strategies for global brands, startups, scaleups and charities in the UK and USA. Specialises in brand credibility, award-winning campaigns and strategic partnerships that drive growth. Passionate about purpose-driven business, led projects with Greenpeace, Glastonbury Festival, Soho House, Coachella, Adidas, securing ‘Green Project of the Year’ and launching the UK's most successful eco-travel scheme outside London. 

Currently marketing consultant to clients (Plus X Innovation, Smarty Plants and Naurt), developing distinctive brand positioning narratives and securing global press coverage. Collaborates with CEOs to manage and coach marketing managers, fostering their professional development and confidence to drive performance improvement and career growth. Combining creativity with commercial acumen, a highly-skilled copywriter with a passion for purpose-led businesses.